Which of the following variables used for industrial marketing segmentation includes dimensions of the customer's operations,such as what technologies the customer is currently using and how many of your services or products they need?

Question

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Operating variables are the variables used for industrial marketing segmentation that include dimensions of the customer's operations, such as what technologies the customer is currently using and how many of your services or products they need. Demographics refer to characteristics of individuals or populations, purchasing approaches refer to how customers make buying decisions, and situational factors refer to factors such as timing and urgency of the purchase.

Which of the Following Variables Used for Industrial Marketing Segmentation