Which of the following variables are operating variables used for industrial marketing segmentation?
A) delivery speed of the product
B) order size
C) technologies used by the customer
D) number of employees
Correct Answer:
Verified
Q2: _ are the set of descriptor variables
Q3: Which of the following is a purchasing
Q4: Which of the following variables used for
Q5: The seller of industrial products is part
Q6: _ characterize purchasing situations in which something
Q7: When a firm markets a product or
Q8: Because of the need for more detailed
Q9: Identify the correct statement about organizational marketing.
A)Industrial
Q10: Industrial products are normally more complex than
Q11: This type of segmentation variable includes company
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