More effort by both external and internal parties is necessary for need recognition in a ________ situation.

Question

Quizplus · Accepted Answer

In a new-task situation, both external and internal parties need to put in more effort for need recognition because it involves a completely new product or service that the organization has not bought before. This requires extensive information gathering, analysis, and evaluation to determine the exact requirements and specifications. In contrast, in a modified rebuy or straight rebuy situation, the organization often has some experience with the product or supplier, which makes it easier to recognize the need and make a decision. In a repetition purchase situation, the need has already been recognized and established, so less effort is required.

More Effort by Both External and Internal Parties Is Necessary