A group of individuals collectively involved in a purchase decision are known as a buying center.

Name: A group of individuals collectively involved in a purchase decision are known as a buying center.
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Question

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A buying center refers to a group of people who are involved in the decision-making process of a purchase for a business. This group may include individuals from different departments such as purchasing, marketing, technical, and finance.

A Group of Individuals Collectively Involved in a Purchase Decision