Market segmentation is irrelevant in industrial marketing.

Question

Quizplus · Accepted Answer

Market segmentation is just as important in industrial marketing as it is in consumer marketing. Different companies within the industrial market have different needs and preferences, and therefore need to be approached in different ways. Effective segmentation allows companies to tailor their marketing strategies to specific industries, companies, and decision-makers, leading to increased sales and customer loyalty.

Market Segmentation Is Irrelevant in Industrial Marketing