Which of the following is a good example of brand repositioning?

Question

Quizplus · Accepted Answer

Brand repositioning involves changing the way a brand is perceived in the market. Adding a health claim to orange juice would be a good example of brand repositioning because it changes the existing perception of orange juice as just a tasty drink to a healthful one. The other options listed - reducing price, adding features, and increasing distribution - are examples of product positioning strategies, not brand repositioning.

Which of the Following Is a Good Example of Brand