In the BCG matrix,identify the category of products that are net users of cash because they need money to make product improvements to compete in the lucrative,high-growth segment.

Question

Quizplus · Accepted Answer

"Problem children" are the products that require investment to compete in high-growth markets. They are also known as "question marks" or "wildcats". They have high potential but low market share, and typically are in need of cash to improve and move to the "star" category.

In the BCG Matrix,identify the Category of Products That Are