When the elements of a product line appeal to different segments of the market with different characteristics,a ________ approach can be used for analyzing such a product line.

Question

Quizplus · Accepted Answer

A portfolio approach can be used for analyzing a product line that appeals to different segments of the market with different characteristics. This approach involves evaluating each product in the line in terms of its market share and growth potential, then determining how they fit together in the overall portfolio. This allows companies to allocate resources and make strategic decisions about the product line as a whole.

When the Elements of a Product Line Appeal to Different