A perceptual map that contains both brand spatial locations as well as consumer perceptions of their ideal brand is known as:

Question

Quizplus · Accepted Answer

A perceptual map that contains both brand spatial locations and consumer perceptions of their ideal brand is known as joint space. Joint space allows for a visual representation of where brands are located in relation to each other based on consumer perceptions, as well as the distance between the ideal brand and each actual brand. Multidimensional scaling and biplots are techniques used to create perceptual maps, but do not specifically address the inclusion of consumer ideal brands. Markov chain is a statistical process that is not related to perceptual mapping.

A Perceptual Map That Contains Both Brand Spatial Locations as Well