Rolaids and Tums,antacids normally used as antidotes for heartburn,are now promoted as calcium supplements for women.Which of the following categories of new product development best describes this announcement?
A) classically innovative products
B) new category entries
C) line extensions
D) repositionings
Correct Answer:
Verified
Q2: _ are new versions of existing products
Q3: Which of the following most likely helps
Q4: _ is the key to success of
Q5: In the classic linear approach,once the company
Q6: Which of the following approaches to new
Q7: For consumer durables and other industrial products
Q8: Which of the following best describes a
Q9: In the classic linear approach,identify the stage
Q10: A firm's entrance into various sporting goods
Q11: In the classic linear approach,identify the stage
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