What a product or service is worth to a customer is the:

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Customer value refers to the perceived worth of a product or service to a customer. It takes into account factors such as quality, benefits, and price. The customer value is important for determining the success of a business because customers are willing to pay for products or services that provide value to them. Therefore, understanding customer value helps businesses create products and services that meet customer needs and expectations, and thus increase customer loyalty and profitability.

What a Product or Service Is Worth to a Customer