Strategically pricing below customer value is called:

Question

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Value pricing involves strategically setting a price that is below the customer's perceived value of the product or service, to create a strong incentive for them to purchase. Price skimming involves setting a high initial price for a new product, while pricing to value involves setting a price that aligns with the customer's perceived value of the product or service. Price discrimination involves charging different prices to different customers based on their willingness to pay. However, none of the other options involve pricing below customer value as a deliberate strategy.

Strategically Pricing Below Customer Value Is Called