In this situation,the manager has set a price that is higher than the target market is willing to pay.The customer looks at this situation as a bad deal and,unless the company has a monopoly or some other kind of market power,does not buy.Identify the situation.
A) perceived value > price > cost
B) price > cost > perceived value
C) price > perceived value > cost
D) perceived value > cost > price
Correct Answer:
Verified
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Q17: What a product or service is worth
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Q19: Strategically pricing below customer value is called:
A)price
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