Identify the pricing strategy that is useful for preventing competitive entry.

Name: Identify the pricing strategy that is useful for preventing competitive entry.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing is a strategy where prices are set lower than the competitors' prices to attract customers and deter competitors from entering the market. This approach can make the market less attractive to potential new entrants because of the lower profit margins.

Identify the Pricing Strategy That Is Useful for Preventing Competitive