Which of the following is a concern for marketing managers when price is used as a cost-recovery mechanism?

Question

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When price is used as a cost-recovery mechanism, marketing managers need to ensure that the price charged matches the customers' perception of the value offered by the product or service. If the price charged is too high compared to the value perceived by customers, they may switch to competitors or opt not to buy the product altogether. This can negatively affect sales and revenue. Therefore, pricing strategies must be aligned with customer perceptions of value to maintain customer loyalty and keep sales steady.

Which of the Following Is a Concern for Marketing Managers