Which of the following is a marketing research method that uses theoretical profiles or concepts to determine how customers value different levels of product attributes?

Question

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Conjoint analysis is a marketing research method that uses theoretical profiles or concepts to determine how customers value different levels of product attributes. It involves presenting participants with various combinations of product attributes and asking them to choose their preferred option. This helps to determine which attributes or combination of attributes are most valued by customers.

Which of the Following Is a Marketing Research Method That