Identify the approach that integrates a set of products and offers them in a package that is usually lower in price than the sum of the prices of the individual components.

Question

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Price bundling is the approach of packaging a set of products and offering them at a lower price than the sum of their individual prices. This strategy is often used to encourage customers to purchase multiple items and to increase sales volume. By offering a discount for purchasing a bundle of products, the seller can create an incentive for customers to buy more items than they might have otherwise.

Identify the Approach That Integrates a Set of Products and Offers