Which of the following pricing objectives describes a situation where the marketer attempts to price the product at the market average or match a particular brand's price?

Question

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Competitive pricing describes the objective of setting prices in line with competitors or the market average. This approach is often used when a company wants to maintain or increase its market share, or when introducing a new product into an established market where there are already existing competitors.

Which of the Following Pricing Objectives Describes a Situation Where