Identify the element of communication process that can be the creative part of an advertisement or Web site.

Question

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Encoding refers to the process of translating the intended message into language, symbols, or images that will be perceived by the target audience. This is where the creative part of an advertisement or website comes into play, as the message is crafted in a unique and attention-grabbing way to effectively communicate with the audience.

Identify the Element of Communication Process That Can Be the Creative