Which of the following statements is true about mass media?

Question

Quizplus · Accepted Answer

Mass media refers to channels of communication that reach a large audience at the same time, such as television, radio, newspapers, and magazines. Television advertising is a common example of mass media as it reaches a broad audience simultaneously. Personal channels of communication, such as phone calls or emails, are not considered mass media. Sales force is also not considered mass media as it involves direct personal communication with potential customers. B-to-B companies usually spend a lower percentage on mass media compared to consumer-product companies, as their target audience is more specific and limited.

Which of the Following Statements Is True About Mass Media