Which of the following best describes any communication form that sends messages directly to a target market with the anticipation of an immediate or short-term response?

Question

Quizplus · Accepted Answer

Direct marketing is a type of communication that targets a specific audience with the goal of eliciting an immediate response, such as a purchase or a request for more information. Radio and newspaper advertising may reach a target market, but they do not necessarily seek an immediate response. Public relations is focused on managing a company's reputation and image rather than directly promoting a product or service to a target market.

Which of the Following Best Describes Any Communication Form That