Which of the following best describes a communication activity that includes elements such as coupons,point-of-purchase savings,sweepstakes,rebates,and free samples?

Question

Quizplus · Accepted Answer

A communication activity that includes coupons, point-of-purchase savings, sweepstakes, rebates, and free samples is known as consumer-oriented promotions. This type of promotion is aimed at increasing consumer demand and encouraging consumers to make purchases. It is often used as a short-term tactic to boost sales and build brand awareness. Trade promotion, on the other hand, includes promotional activities that are targeted at the trade, such as retailers and distributors. Advertising refers to non-personal communication about a product or service through various media channels. Direct-mail marketing involves sending promotional materials directly to potential customers through the mail.

Which of the Following Best Describes a Communication Activity That