Which of the following represents a level of response at which the customer has gone beyond mere knowledge of the product and has begun to develop attitudes,preferences,and perhaps interest?

Question

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The affective stage is when the customer has developed attitudes, preferences, and interest towards the product, indicating a deeper level of involvement beyond just knowledge. The other options (cognitive stage, behavior, evaluation stage) do not necessarily involve the development of attitudes or preferences towards the product.

Which of the Following Represents a Level of Response at Which