With reference to the three basic stages of the advertising response process,what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?

Question

Quizplus · Accepted Answer

Affective objectives aim to change customers' attitudes or opinions about a product, which is appropriate in this scenario where potential customers have high awareness but unfavorable perceptions. Cognitive objectives aim to increase customers' knowledge or understanding about a product, while behavioral objectives aim to encourage customers to take a specific action, such as purchasing or trying the product. Post-purchase objectives aim to encourage repeat purchases and customer loyalty, which is not relevant to the current situation.

With Reference to the Three Basic Stages of the Advertising