The stage where customers are becoming aware of the product and developing knowledge of the product's attributes and benefits is known as:

Name: The stage where customers are becoming aware of the product and developing knowledge of the product's attributes and benefits is known as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The cognitive stage is the first stage in the consumer decision-making process where consumers become aware of the product and begin to develop knowledge about the product's features and benefits.

The Stage Where Customers Are Becoming Aware of the Product