Which of the following statements is true about personal selling?

Question

Quizplus · Accepted Answer

Personal selling involves a one-to-one interaction between a salesperson and a potential customer, which can be time-consuming and require resources such as travel expenses and training. Therefore, it can be more expensive compared to other forms of promotion like advertising or sales promotion.

Additionally, statement A is incorrect as personal selling can take place in person, over the phone, or even through video conferencing. Statement B is also incorrect as personal selling allows for a customized and detailed communication of information tailored to the customer's needs. Finally, statement D is incorrect as B2B companies often use personal selling to establish and maintain relationships with their clients.

Which of the Following Statements Is True About Personal Selling