Which of the following statements is true about advertisements that are created using emotional appeals?
A) Emotional appeals are rarely used for television advertisements.
B) It is difficult to use emotional appeals for those products which do not have any tangible differential advantage.
C) Advertisements created using emotional appeals focus on imagery and symbols.
D) Advertisements created using emotional appeals have poor recall.
Correct Answer:
Verified
Q20: _ involves sending letters or catalogues to
Q21: Visiting a retailer to see a product
Q22: Communications for which the sponsoring organization does
Q23: Which of the following represents a level
Q24: Which of the following is the advantage
Q26: With reference to the three basic stages
Q27: Which of the following types of appeals
Q28: Which of the following characterizes the maturity
Q29: The stage where customers are becoming aware
Q30: Identify the advertisements in which some kind
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