Which of the following types of appeals focuses on the functional or practical aspects of the product and emphasize facts,learning,and persuasion?

Question

Quizplus · Accepted Answer

Informational appeals focus on providing factual information about the product and its features, benefits, or performance to persuade the audience to buy or use it. These appeals are logical, rational, and informative in nature, and they rely on the consumers' learning and reasoning capabilities. They typically involve statistics, testimonials, technical data, or expert opinions to support the claims made in the advertisement. The purpose of informational appeals is to inform the consumers about the product's functional or practical aspects and how it can meet their needs and solve their problems.

Which of the Following Types of Appeals Focuses on the Functional