Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as:

Question

Quizplus · Accepted Answer

Trade promotions are specifically designed to target channels of distribution, such as wholesalers and retailers, to encourage them to carry and promote the product. These promotions can include incentives such as discounts, free products, or point-of-purchase displays to help persuade the channels to promote the product. Integrated marketing communications refer to the coordinated efforts to communicate a consistent message to a target audience, while consumer-oriented promotions focus on targeting the end consumer. Catalogue marketing refers to the use of catalogues to showcase and sell products. Therefore, the best choice in this scenario would be trade promotions.

Promotions Targeting Channels of Distribution in an Effort to Get