Which of the following is true about direct marketing?
A) It is difficult to evaluate the effectiveness of direct marketing.
B) Direct marketing is not the best way of communication when targeting a specific audience.
C) Direct marketing anticipates a long-term response.
D) Many customers are put off by direct marketing efforts.
Correct Answer:
Verified
Q1: Identify the objective of trade promotions.
A)get channels
Q3: Companies often receive feedback from user groups
Q4: Promotions targeting channels of distribution in an
Q5: If we plot the traditional trade-off between
Q6: Which of the following is not a
Q7: Which of the following statements is true
Q8: Identify the element of communication process that
Q9: Which of the following statements is true
Q10: Mass media,which includes television,newspapers,radio,direct mail,billboards,magazines,and the Internet
Q11: Communication activities that provide extra incentives to
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