In these ads,the copy touts how popular the product is among the target audience.Identify the informational appeal being used.
A) feature/benefit popularity appeal
B) competitive advantage appeal
C) news appeal
D) product or service popularity appeal
Correct Answer:
Verified
Q43: Respondents are shown both control and test
Q44: Which of the following tests is a
Q45: If a commercial is shown four times
Q46: Which of the following tests is a
Q47: Which of the following tests is most
Q49: In this testing procedure,the researcher attempts to
Q50: Identify the two subcategories of contextual fit.
A)demographic
Q51: Which of the following is true regarding
Q52: _ is the most common form of
Q53: Eye tracking is an example of:
A)physiological methods.
B)portfolio
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