If a commercial is shown four times on a show reaching 20 percent of the target audience,calculate the GRP (gross rating point).

Name: If a commercial is shown four times on a show reaching 20 percent of the target audience,calculate the GRP (gross rating point).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The GRP is calculated by multiplying the percentage of the target audience reached by the number of times the ad is shown. Here, 20% reach times 4 showings equals 80 GRP.

If a Commercial Is Shown Four Times on a Show