Respondents are shown both control and test ads.After viewing the ads,they are asked what information they recall from the ads and which they liked best.The ads with the highest recall and liking are considered to be the most effective.Identify the laboratory test conducted.

Question

Quizplus · Accepted Answer

Portfolio tests involve showing respondents a series of ads (both control and test ads) and then asking them to recall information and express their preferences, to evaluate the effectiveness of the ads.

Respondents Are Shown Both Control and Test Ads