Which of the following tests is most likely to be used for pretesting television commercials?

Question

Quizplus · Accepted Answer

Pretesting television commercials often involves showing the ad to a group of people in a theater-like setting to gauge their reactions and gather feedback. This is known as a theater test. Readability tests measure how easily written material can be understood, inquiry tests gather information about consumer habits and preferences, and recognition tests measure how well consumers remember a specific ad or brand. However, none of them are specifically designed for pretesting television commercials.

Which of the Following Tests Is Most Likely to Be