Which of the following is true regarding print ads?
A) TV is much better than print ads for complicated messages.
B) Newspapers are better than magazines for color reproduction.
C) Print has archival value.
D) TV is better than print for targeting specific audiences.
Correct Answer:
Verified
Q46: Which of the following tests is a
Q47: Which of the following tests is most
Q48: In these ads,the copy touts how popular
Q49: In this testing procedure,the researcher attempts to
Q50: Identify the two subcategories of contextual fit.
A)demographic
Q52: _ is the most common form of
Q53: Eye tracking is an example of:
A)physiological methods.
B)portfolio
Q54: Which of the following tests is the
Q55: Cost-per-thousand (CPM)is a measure of:
A)the efficiency of
Q56: Which of the following types of laboratory
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