In this testing procedure,the researcher attempts to simulate a shopping environment by setting up a supermarket-like shopping shelf with real brands.Identify this testing procedure.

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The testing procedure described in the question is called laboratory stores. It simulates a shopping environment by creating a supermarket-like shelf with real brands. The other options are different testing procedures. Consumer jury is a focus group method that involves a group of consumers testing and evaluating a product. Portfolio test is a survey method that measures customer preferences on a set of products or services. Theater test is a method that involves observing consumers' reactions to advertisements or product concepts in a simulated setting.

In This Testing Procedure,the Researcher Attempts to Simulate a Shopping