When holding costs and price elasticity are high,the manager should use:
A) trade deals.
B) rebates.
C) sweepstakes.
D) couponing.
Correct Answer:
Verified
Q54: Specialty cheeses are most likely to have:
A)high
Q55: Laxatives are most likely to have:
A)high promotional
Q56: A particularly important purpose of retail-oriented promotions
Q57: Of all the trade promotions mentioned in
Q58: In order to maintain the profit level
Q60: Most sales promotion money is spent on
Q61: The response rates for coupons are very
Q62: _ activities focus on price alone and
Q63: "Sales promotion" involves boosting sales in short
Q64: E-coupons delivered through the Web have a
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