Most sales promotion money is spent on product categories in which:

Question

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Sales promotion is aimed at encouraging customers to buy products and services. Therefore, it makes sense to invest in product categories wherein decision making is routine. These are products that customers purchase frequently, such as groceries, personal care items, and household supplies. Since customers are familiar with these products, they are more likely to respond positively to sales promotions. Additionally, sales promotions can help increase sales and loyalty by offering discounts and incentives. Investing promotion money in complicated or exclusive products that are expensive may not yield the same return as investing in routine categories.

Most Sales Promotion Money Is Spent on Product Categories in Which