In order to maintain the profit level of the product to the channel member and keep the product on the shelves,the marketing manager uses ________ to compensate for the decline in sales.

Question

Quizplus · Accepted Answer

By using price-oriented promotions such as discounts or rebates, the marketing manager can entice customers to continue purchasing the product, thus maintaining the profit level for the channel members. This can also help to clear out any excess inventory and make room for new products. Product-oriented promotions or special events may not be as effective in addressing a decline in sales, and horizontal promotions may not be relevant in this context.

In Order to Maintain the Profit Level of the Product