Which of the following statements is true regarding channels?

Question

Quizplus · Accepted Answer

Pull activities of channel management involve creating demand among customers and encouraging them to request the product from the channel members. This requires getting channels to carry and sell the product. Option A is incorrect because the responsibility of the seller does not end at the loading platform, as they still need to ensure the product reaches the customers. Option B is false, as the members of the channel cannot replace the firm entirely. Option C is also incorrect because customers often associate problems in the channel with the firm, which can harm the firm's reputation.

Which of the Following Statements Is True Regarding Channels