Which of the following statements is true regarding a "category killer"?

Question

Quizplus · Accepted Answer

"Category killer" is a term used for big box retailers who specialize in a specific product category and dominate that market. They usually have a large selection, competitive pricing, and a strong brand image, which often poses a threat to smaller retailers. Therefore, option D is the correct answer. Options A and B are incorrect as category killers typically focus on one category only, and they deal directly with the companies rather than through intermediaries. Option C is also incorrect as smaller retailers generally find it difficult to compete with category killers.

Which of the Following Statements Is True Regarding a "Category