Identify the multiple channel system in which channel members perform complementary functions,often for the same customer thereby allowing for specialization and better levels of performance.

Question

Quizplus · Accepted Answer

The description provided in the question refers to a hybrid system, where different channel members perform complementary functions for the same customer. In this system, each member can specialize in their area of expertise, leading to better levels of performance overall. The other options, such as direct marketing, vertical, and horizontal systems, do not accurately describe this type of channel system.

Identify the Multiple Channel System in Which Channel Members Perform