While formulating marketing strategy,companies such as Amway,Tupperware,and Mary Kay Cosmetics differentiate on the basis of:

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Companies such as Amway, Tupperware, and Mary Kay Cosmetics differentiate on the basis of door-to-door sales as opposed to retail sales. These companies use a direct selling approach where their sales representatives personally approach potential customers and offer them their products. This approach allows these companies to build personal relationships with their customers and provide them with individual attention and customized solutions.

While Formulating Marketing Strategy,companies Such as Amway,Tupperware,and Mary Kay Cosmetics