Lifetime customer value is often described as the:
A) cost of customers switching to another brand.
B) present value of a stream of revenue that can be produced by a customer.
C) cost of acquiring the customer.
D) cost of retaining the customer.
Correct Answer:
Verified
Q9: _ profit is simply the profit margin
Q10: Data mining refers to:
A)designing customer information file
Q11: Which of the following is most likely
Q12: Which of the following is one of
Q13: Which of the following statements is true
Q15: Many companies view their CIFs as a
Q16: Which of the following statements is true
Q17: Which of the following costs represent an
Q18: Retained customers _ than switchers.
A)are more expensive
Q19: Which of the following information is contained
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