Which of the following information is contained in a customer information file (CIF) ?
A) description of competitors
B) contact history of the customers
C) rates charged by key suppliers
D) rules and regulations affecting the business of the organization
Correct Answer:
Verified
Q14: Lifetime customer value is often described as
Q15: Many companies view their CIFs as a
Q16: Which of the following statements is true
Q17: Which of the following costs represent an
Q18: Retained customers _ than switchers.
A)are more expensive
Q20: The core of a CRM program is
Q21: Identify the customer who is most likely
Q22: The basic customer satisfaction model is often
Q23: Which of the following will be included
Q24: Which of the following best describes customers
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