The core of a CRM program is a ________ database.

Question

Quizplus · Accepted Answer

The core of a CRM (Customer Relationship Management) program is a customer database, which stores information about an organization's customers and their interactions with the organization. This allows the organization to better understand and cater to the needs and preferences of its customers. A CRM program may also include data about competitors, suppliers, and channel members, but these are not the core database of the program.

The Core of a CRM Program Is a ________ Database