Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?
A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.

Question

Quizplus · Accepted Answer

Social shopping refers to situations where consumers interact with one another during a shopping event, which can open the doors for others to influence our decisions. This can happen both online and offline, as social shopping can occur both on social media platforms and in physical stores. Social shopping is a form of social commerce, which encompasses all forms of online shopping that involve social interactions between consumers. Therefore, option A is not incorrect, but it is broader in scope. Options B, C, and D do not specifically refer to situations where consumers interact with one another during a shopping event.

Which of the Following Refers to Situations Where Consumers Interact