The social commerce approach characteristic of reciprocity is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Question

Quizplus · Accepted Answer

The social commerce approach characteristic of reciprocity involves acknowledging the value of the opinions customers offer. This means that the brand recognizes and appreciates the contributions made by consumers, which can encourage them to continue engaging with the brand and advocating for its products or services. While options A, B, C, and E may also be components of a social commerce approach, they do not necessarily reflect the principle of reciprocity, which emphasizes mutual benefit and recognition between the brand and its customers.

The Social Commerce Approach Characteristic of Reciprocity Is Best Defined