Which of the following refers to the moment a consumer chooses a product from the store shelf?
A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Question

Quizplus · Accepted Answer

FMOT stands for "First Moment of Truth" and refers to the moment when a consumer makes a decision to purchase a product in a store, typically by selecting it from the shelf or display. This is a critical moment for marketers, as it represents the point where consumers are most likely to make a decision about whether or not to buy a product.

Which of the Following Refers to the Moment a Consumer