Which of the following is the primary unit of analysis for content analysis?
A)The interview.
B)The headline.
C)The tweet.
D)The word.
E)The sentiment.

Question

Quizplus · Accepted Answer

The primary unit of analysis for content analysis is typically the word or phrase. This allows researchers to examine patterns and themes in the language used within a piece of content. While headlines, interviews, and tweets can be analyzed for their content, they are not the primary unit of analysis. Sentiment can also be analyzed, but it typically requires the analysis of multiple words and phrases to determine the overall sentiment of a piece of content.

Which of the Following Is the Primary Unit of Analysis